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Macworld 2007: Steve Jobs Keynote Semi-Delayed Coverage

January 10, 2007

So I am online at 1 AM Singapore Time to check out whats up at MacWorld! Might as well putblish the latest and greatest on this Blog! So stay tuned…

Updates courtesy of PhilMUG, the Official Philippine Mac Users Group at http://www.philmug.ph

12:49 AM Singapore Time: Well, 11 minutes to go…

1:02 AM (SG Time): So apparently, someone has pointed out that Steve brought his family to the conference this year. Supposedly a first time.

1:05 AM: Any minute now…

1:09 AM: Sheryl Crow playing in the background…

1:10 AM: Picture of the event at: http://equiknox.ord.cachefly.net/p/1168362420-thumb.jpg

1:11 AM: Report is that Steve is about to take the stage.

1:12 AM: James Brown music playing now…

1:13 AM: Apparently… “AS VEGAS–Apple Computer faces some tough hurdles if it decides to launch a mobile phone built around its popular iPod music player, Microsoft’s entertainment chief said.”

1:14 AM: Steve is now on stage…

1:15 AM: “We’re gonna make history together today…”

1:16 AM: Steve talking about recent apple events… Intel transition, Mac OS, extremely successful year… thank you…

1:17 AM: Imacs compose half the Macs sold in the US. New intel chips for mac right as they are released… we even beat Dell to it… US retail stores over half of mac sales to people to have never owned a mac before…

1:19 AM: Update on Music…

1:20 AM: ITunes… over 2 billiion songs sold… unrivaled success

1:21 AM: 5 million songs a day, 58 songs a second… 5th largest music reseller… report is that when Jobs said “we’re only talking about macs today”, the stocks dropped like a rock.

1:22 AM: New partner… Paramount… All Star Trek movies… Over 250 movies offered now… Hope to add more as other studios join in.

1:24 AM: Talking about Zune… November data says Zune has 2% market shre. Ipod has 62%… showing new ads for the iPod… Colored silhouettes on black background, all dancing with 5G iPods…

1:26 AM: Talk about Apple TV…

1:28 AM: Apparently the Apply TV will have USB2, Ethernet, wireless, HDMI, component, RCA, 40GB HDD, 720p, Intel processor, Vidio, Music, Photos, 50 hours of video, sync 10 most recently unwatched movies to Apple TV, you can specify what gets auto-synced, BTO option of 200 GB… screensaver, cover art, 3D effects in High def… screen saver based on your photos, main menu same as Sept Event.

1:32 AM: iTunes Top Movies also accessible via Apple TV… using Apple remote… apparently great video quality…

1:36 AM: Demoing music… Music and Music Videos in the list of songs, shuffle songs feature at the top… checking out photos now on Apple TV…

1:39 AM: Phil now playing a demo from his laptop and streaming content to the Apple TV… “we think this is pretty cool”… USD299… Shipping in Feb… taking orders now…

1:41 AM: Talking about a revolutionary product… to be able to change the world since 1984… 2001 first iPod… WIDESCREEN IPOD… and the crowd goes wild!

1:43 AM: Breakthough internet communications device… one device… Apple reinvents the phone… revolutionary UI… no picture of the iPhone yet…

1:47 AM: Get rid of buttons… make a giant screen… (correction: NO stylus) stylus control…. use your finger… silver and black… ignores unintended touches… silver handset… big black grey face… various pics on http://flickr.com/photos/ipodlounger …. this is the next big UI after the click wheel… runs OSX… core animation…. desktop class applications… syncing… multi tasking…

1:52 AM: Pic at http://media.macrumorslive.com/p/1168364877.jpg …. 8GB…. syncs with iTunes… 3.5 inch screen… 1 button in front… 160 pixels per inch…. 11/16” thin… 2 MP camera in back… top headset jack… bottom speaker… black aluminum back… proximity sensor… ambient light sensor… another pic at http://media.macrumorslive.com/p/1168365119.jpg …. widescreen video… cover flow… Cingular…. “touch your music”… demo now… USD699…

1:58 AM: Demo details…. clock and battery plus signal… Cingular logo on top… full screen album art… turn to landscape goes to cover flow… clean 3D effects… rate music with finger brushes… very fast…. showing videos… showing tv show… reverse, play/pause, fast forward at bottom… easy toggle between playlists… artists, songs… move to widescreen is automatic… now showing pirates of carribean… built in speaker… best ipod they ever made… another pic here: http://media.macrumorslive.com/p/1168365660.jpg

2:04 AM: GSM+EDGE… WIFI… bluetooth 2EDR… push phone button on bottom, and screen changes like coming out of dashboard… scroll through contacts and to call just push his phone number… Steve is calling Johnny Ive now… speakerphone is loud and clear… big icons mute, keypad, speaker, add call… Phil coming in, Johnny on hold, push 2 buttons for a conference call…

2:12 AM: Features multiple message sessions… similar interface to iChat… 11 apps on screen… see all photos just like iPhoto… but faster… one photo was supposed to be landscape, he turned device and it switched automatically (??!!)… pinch up or down to zoom in or out… can make photos wallpaper to phone… so “Apple has reinvented the phone…” Internet features… rich HTML email on phone… any imap or pop… safari web browser… first fully usable HTML browser on phone… Google maps… Widgets… weather and stocks…. WIFI or EDGE, switches automatically for you… free yahoomail account to all iPhone customers… using push IMAP… looks similar to Apple Mail….

2:30 AM: Still doing all sorts of demos…

2:39 AM: Still doing all sorts of demos… Google CEO came in a few minutes ago and congratulated Steve…

2:42 AM: Doing a comparison now… showing pics of other devices… Now showing Bluetooth accessory headset, with a mic switch… turns on and off… pairs automatically… 5 hours of talktime… 16 hours of audio playback… over 200 patents in it… And the price………. If a 4GB Nano is USD199, smartphones are 199 to 299, the iPhone is– 4GB at USD499, 8GB 599 both with 2 year contract… June availability in US with Cingular, 4Q in Europe, 2008 in Asia…

2:59 AM: Name change from Apple Computer to Apple Inc.

3:00 AM: Steve thanks crowd to a standing ovation…

3:03 AM: Live music now playing with John Mayer

So apparently thats it… my personal commentary tomorrow. Good night….

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5 comments

  1. How much do you think they will cost i hope i can get a cheap iphone but something tells me that there goner cost a fair bit of money.


  2. @Janet: Sorry for the late reply, pricing was indicated in the keynote at USD499 for the 4GB model and USD599 for the 8GB model.

    After watching the keynote the day after I made this blog entry, it was not clear if the prices will require a 2 year contract. I think (but dont quote me on this) that the prices stated were handset only prices because Steve mentioned that the device will be available at Apple Stores. I guess it would be possible for for Apple Stores to act as Cingular resellers but does this mean that if someone walks in and just wants to buy the phone, they wont allow it? Honestly, I’m not sure.

    The other way to go about it is to SIM Lock the device. I am not in the US though so I dont know if Cingular normally SIM-Locks.

    Meanwhile, if you are in the market for a cheap iPhone, I think the pricing is actually quite reasonable. The prices are, last I checked, in the same range as a mid end PDA-Phone and, given the specs and UI, the iPhone should be compared to other PDA-Phone offerings such as Treos, O2, BlackBerries, and Dopods, and not standard multimedia phones such as Nokia N series devices. While the phone is definitely not cheap, I think the pricing is reasonable for a PDA-Phone in its class.


  3. Thank for making this valuable information available to the public.


  4. This blog is really superb!!! Thank you for you work!


  5. @Alberta and Angie: Thanks for the kind words. Hope you drop by again soon…



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